In recent years, a disturbing trend has emerged across Botswanaโtobacco advertising, particularly for shisha, has crept into public spaces, often disguised under the guise of outdoor events and picnics. With promotions boasting that shisha will be available at gatherings, many are unknowingly violating the law. The reality is that tobacco advertising, in any form, is illegal in Botswana, as per the Tobacco Control Act of 2021.
The Law is Clear: Tobacco Advertising is Prohibited
The Tobacco Control Act explicitly prohibits any form of tobacco advertising, sponsorship, or promotion across various platforms, including social media, outdoor events, and public spaces. The law is designed to protect the health of citizens, especially the youth, from the harmful effects of tobacco and to reduce tobacco-related harm. Part VI of the Act specifies that advertising tobacco products, including novel products like shisha, is a serious offense.
This law aims to curb the influence of tobacco products on the public, particularly targeting vulnerable groups such as young people. The advertising of tobacco products, including through indirect means like event promotions, only serves to glamorize their use and entices young people to try them. This is why such practices are considered illegal and why those who flout this law could face significant penalties.
The Consequences: Fines for Businesses
Businesses and event organizers who continue to advertise tobacco-related products, including shisha, face severe consequences. The Tobacco Control Act outlines strict penalties, including hefty fines, for those found in violation. The fine for unlawful tobacco advertising can be up to P1 000,000, or imprisonment for up to 5 years, or both.
The law does not discriminateโwhether you are a large corporation or a small local business, if you are caught promoting tobacco products illegally, you will be held accountable. The same applies to event organizers who allow tobacco advertising to take place during their events.
Itโs crucial for businesses, especially those in the hospitality and event sectors, to recognize the gravity of these offenses and the potential repercussions of non-compliance. This is not just about avoiding fines, but about upholding public health standards and contributing to the well-being of the nation.
Protecting the Youth from Tobacco Influence
Perhaps most concerning is the effect such advertising has on the youth. Shisha, often marketed as a trendy and harmless alternative to smoking, is equally harmful and highly addictive. By advertising these products, businesses inadvertently contribute to a culture that normalizes tobacco use, making it appear socially acceptable and enticing to younger generations.
As businesses and individuals, we have a responsibility to protect the youth from the dangers of tobacco use. By complying with the Tobacco Control Act, we can help prevent the next generation from falling into the trap of addiction and ill health.
What You Can Do
If you are a business owner, event organizer, or simply a concerned citizen, it is vital to educate yourself about the provisions of the Tobacco Control Act and the consequences of violating the law. Businesses must ensure they are not engaging in any form of tobacco promotion, whether directly or indirectly, during events or in advertisements.
You can access the full Tobacco Control Act of 2021 here. Take the time to familiarize yourself with its contents and ensure that your business complies with its provisions.
Conclusion
The illegal promotion of tobacco products, including shisha, at public events is a violation of Botswana’s tobacco control laws. Businesses and event organizers must be aware of the legal ramifications, including significant fines and potential harm to public health. By adhering to the Tobacco Control Act, we can protect the youth, promote healthier lifestyles, and contribute to a tobacco-free Botswana.
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